WHAT IS MARKETING SEGMENTATION
Customer targeting and audience segmentation using #V2 helps you develop and deliver a profitable email marketing strategy.
Using #V2’s behavioural segmentation marketing capabilities allows you to build laser targeted email lists based on your contacts interests so that on-topic messages are sent at the right time to the right people, maximising your ROI.
If you need powerful and customiSable marketing segmentation to improve your email campaigns, then #V2 software is the tool of choice for your business.
Easy targeting of your ideal customers. Micro-Segment and Filter Your Contacts Into Groups of One
For maximum response and ROI, your email campaigns need to target the individual. You need to send your contacts what they want, when they want it. #V2 software helps you do that.
You can discover and Tag your contacts interests, wants, and desires and send them timely (even instant) content that is perfectly matched to their expectations. Find the pain, solve the pain, get paid.
The power and scope of #V2’s audience segmentation flexibility allows you to develop intelligent email marketing campaigns and behavioural strategy that can deliver the results you want. Start reducing your email marketing costs while improving profits using data segmentation and automation.
Create as many tags as you need to micro-segment your entire list into segments of one or more ideal contacts. Your tags can identify anything you want to know about your contacts. Their wants, their needs, their likes or dislikes and the products and services they have already bought. The choices and your options are limitless.
Create as many categories as you need for your contacts, your products, your services, in fact, what ever you want. You can associate your contacts to one or more categories and then filter your contacts in or out of your target list based on your requirements.
Capturing and using the IP address of your contacts is easy. In fact it’s automatic when you use #V2 forms. Using the integrated (and optional) third-party IP geo-location service you can discover the location of your contacts from country down to town level, automatically.
Flexible Contact Filters
Identify the most suitable contacts in your list by filtering your list by the Tag’s and Categories associated to them and even the messages they have or have not opened. For example create a segment by choosing Has ‘Tag A’ and ‘Tag B’ but not ‘Tag C’ and is in ‘Category 1’ and ‘Category 3’ but not ‘Category 2’ and opened ‘Message 1’ and ‘Message 2’ but not ‘Message 3’.
Pin-point Contact Targeting
Send each individual contact exactly what they want based on the actual needs, wants and desires they have expressed when interacting with you or your content.
Have you got just one contact with a tag in a list of thousands? Just one click pulls them out.
B2B and B2C segmentation
Segment your business and consumer needs based on interest or purchases or what ever you choose.
Create segments with any number of criteria including standard fields, custom fields, subscription data, list membership, contact category, message opens (or non opens), link clicks (or non clicks), the custom tags you created and more. For example, at the beginning of every month, select contacts who joined last month but who have not yet bought a product.
Send different versions of your campaign messages or calls to action to different list segments to test open rates, click-through rates and overall success.
Choose the best sending personality
Create any number of sending profiles for different people or departments in your organisation. Each personality in your team has something that will appeal most to certain sections of your list. #V2 allows you to split test and discover who the best people are to interact with the different segments of your customer base.
What You Are Getting and What’s Included
#V2 is self-hosted software that you buy for a one-time payment and we install on your server or hosting. There are no increasing costs, unlike monthly autoresponder services. Using #V2 saves you money the longer you use it.
- Software installation included
- Unlimited contacts
- Unlimited autoresponders / lists
- Unlimited segments
- Unlimited follow-up messages
- Unlimited broadcasts
- Unlimited emails per month
- Unlimited subscription forms on unlimited websites
- Unlimited contact tagging
- Unlimited contact importing by CSV
- Integration with third-party services
- Use with unlimited domains
- Access to basic training materials
- 6 months access to FREE software upgrades (with optional paid access afterwards)
- 1-year access to support
- Number of separate installations allowed 1
- Unlimited number of 3rd party SMTP accounts you can add (SES, Mandrill etc)
- Unlimited administrative users
- Unlimited number of sending personas
- Powerful API access
- Active contact (events, triggers & actions)
- No increasing costs
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