About #V2

A life in email marketing.

We’ve been immersed in email marketing software since 2001. Here’s our story.

The first version of what has grown into #V2 was called AutoResponse Plus. It was developed during 2000 and launched in 2001 by the Scottish company ECom 24 Ltd.

The original idea was to develop a self-hosted autoresponder software that:

  • had no monthly fees
  • had a great range of features
  • was affordable to small business owners
  • had quick and responsive support
  • was safe and reliable to use

Since 2001, the software been chosen and used by thousands of brands, businesses and internet marketers worldwide for their contact management and email marketing needs.

In 2012 arpReach was launched. It was built on over 10 years of email marketing experience and offering advanced functionality that even now some monthly autoresponder services do not have. The software has gone from strength to strength. Amongst our client base, there are many names you would recognise, and some you would not.

In February 2015, the rights to the software were acquired by Mutual Advantage Ltd. We have continued to improve the software with the above 5 objectives firmly in mind.

From our offices in the beautiful rural Suffolk town of Sudbury, England, we have and we will continue to forge new relationships with other developers worldwide to further enhance the power and capability of our software for your benefit.

Many people and businesses have hugely increased their website sales and profits using our software to manage their permission marketing and customer relationship building efforts – vital to the success of any commercial website.

Thanks for visiting. We look forward to welcoming you as our next successful user.